Segmentation
Ovarian Cancer Australia (OCA)
Understanding the charity and giving sector in Australia requires empathy and understanding. Unlocking key motivators for engagement in a crowded market as well as ensuring communication is targeted and welcomed. Segmenting the current donor pool as well as the broader charity and giving market has allowed OCA to tailor their communications.
Get in touch for some more examples of work we’ve done and how we’ve helped our clients
Experiential Workshops
Volvo Australia
A hands-on experience for drivers to discuss brand placement within the market as well as being able to experience and discuss the ‘in car’ experience. These workshops highlighted Volvo’s placement in the luxury car market as well as key brand and vehicle differentiators.
Stakeholder Consultation
Department of Social Services (DSS)
The Emergency Relief and Food Relief (EFFR) program assists Australians who find themselves in need of financial support, food relief or impacted by natural disasters or events. This program evaluation required an initial stage of consultation of key stakeholders, those who had a broad view of the entire sector. These individuals were instrumental is highlighting the key flow of funding, understanding the changes in the ERFR program prior to and during the Covid-19 pandemic as well as outlining key strengths and learnings from the pandemic experience to support those most in need.
Exploratory Qualitative Research
Traffic Accident Commission (TAC) and Clemenger BBDO
Motorcycle riders are part of a unique community and culture. One the TAC are keen to keep on the road and keep safe. Understanding the culture around the use of protective gear when riding and how best to motivate riders to wear ‘all the gear, all the time’ was a multi phase program covering exploratory qualitative research with riders through to territory and concept evaluation. The resulting campaign has been able to motivate and educate.
Journey Mapping
Defence Force Recruitment (DFR)
Understanding the drivers to consideration, experience upon application to join the Australian Defence Force as well as the pain points and key exit points along the way was vital. Engaging with candidates at differing points of the recruitment pipeline from all three forces allowed for insight and clarity into key needs throughout the process as well as changes to process to allow DFR to maximise each candidate’s experience and success.
Communication Evaluation
Department of Jobs, Skills, Industries and Regions (DJPR)
The visual identity of an event as big as the Commonwealth Games will be seen - everywhere. Being able to harness the excitement, inclusivity and landscape of the Commonwealth Games in a visual identity was key. Consulting with stakeholders and a representative sample of Victorians ensured that the upcoming visual identity of these exciting Commonwealth Games will be something meaningful to be remembered.
