Our Services
What we offer
Qualitative Exploration
Qualitative exploration is the ultimate tool in the search for ‘why?’. Employing ethnographic immersions, affinity groups, in-person and online focus groups, text-based groups and interviews all allow entry into the world of the audience. We are experts in aligning the best approach for your need and audience.
Quantitative Validation
The yin to the qualitative yang, quantitative validation offers confidence, certainty and granularity. Allowing reach and verification, our quantitative programs are always a bespoke experience tailored to each business problem, audience or client need.
Communication Evaluation
The ultimate expression of collaboration between client, creative and research. Communication evaluation covers the entire process from strategy and territory through to concept evaluation and refinement. At the very heart of this process is an ‘all in’ approach to ensure that strategic guidance is provided and not just feedback.
Segmentation
Market segmentation is approached with an open mind and a clear goal - to explore the total market, determine segments of interest and get to know each segment on a personal level. Each segmentation is as individual as the segments it reveals and we treat it as such. An exploratory qualitative approach followed by quantitative modelling and a qualitative refinement. Delivered all wrapped up in functional, usable and personable segments.
Workshop Facilitation
What good are insights, ideas and recommendations if they can’t be kicked around the room with the people who matter? We will never hand you a report without ensuring the outcomes and actions are clear and part of that is the ability to pressure test each and every area - together. Perhaps our favourite part of the process, is being able to bring all voices and ideas into one place (virtually or otherwise).
Journey Mapping
What would it be like to walk with your audience through their experience? To understand the micro moments that matter in the end-to-end journey? Our approach to mapping is not one of birds-eye view or purely observation, it is experiential and partnered. We walk the walk with your audience to understand every nuance.
Stakeholder Engagement
Stakeholders can be the hidden voice of expertise and strategic thinking in many businesses and sectors. We know they can often hold the keys to the unknown insights and we treat them as such. Our approach to stakeholder management and consultation is one of respect, flexibility and reverence. This ensures that valuable voices are added to the mix and vital clues are not lost.
Brand & Comms Tracking
Once you know where your brand or communications stand, how do you know they are having an impact? You follow them around (in a data sense). The perfect team to assist you in ensuring that campaign hits just how you need it to, are the people who helped your bring it to life. With more than one way to track your brand and communications, we like to see everything through to its successful completion.
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The Results
“Accept complete responsibility both for understanding and being understood.”
— Brian Tracy
