Who & Why We Are
A passionate market researcher saw a need for a new kind of research consultancy. She knew that clients needed more than just a data dump; they needed a partner who was as passionate and engaged in their business as they were.
And so, Sunday Insights was born.
Sunday Insights is driven out of the excitement of a business that allowed seven-day-a-week thinking. The opportunity to create a research consultancy that broke free from the traditional nine-to-five mentality, where ideas could flow freely and innovation was always welcome. Sunday is a day of ultimate flexibility – it can represent the start of a new week, the end of a busy week, and the idea of the ‘Sunday Scaries’ doesn’t exist.
Sunday Insights believes in the power of collaboration. We know that the best insights come from working together, having the most brains on the project and we value the perspectives and contributions of clients as much as our own. We are true partners, and we work side-by-side with clients to co-create solutions that address their unique challenges.
So, if you're looking for a market research consultancy that brings together creativity, passion, accountability, and collaboration, look no further than Sunday Insights. We are the team that will help you unlock the insights that drive your business forward, any day of the week.
Kathryn Priestly
Founder
Kathryn Priestly is the founder of Sunday Insights. Kathryn has always been seeking to understand and learn from people – their how, their why and their when.
In practice, her warm nature and innate ability to form a connection mean people feel compelled to reveal not only their life story but highly valuable details about clients’ services and their experiences with them.
With over 17 years’ experience as a Market Researcher, Kathryn has worked across a wide range of not-for-profit, education, finance and Government organisations.
Kathryn is passionate about helping brands, organisations and consumers find ways to connect for mutual benefit. She begs the question – how can you add value to people’s lives without first knowing what they value most?
Combining her desire to connect with people and their experiences, preferences and opinions with a strategic business mindset means Sunday Insights is well placed to be professionally nosey for your business. With a personal mission of ensuring that no more research reports occupy the bottom drawer and go unused, Kathryn has a philosophy of ensuring that research findings are usable, drive action and always include strategic recommendations for clients.
Kathryn holds a Bachelor of Science and Bachelor of Arts (Psychology) and a Masters of Counselling. She is a member of The Research Society.
FAQs
How long does a project take?
While each project is different and unique, there are some processes and timelines that a relevant and create a framework for timings. Qualitative research can take from 4 - 8 weeks depending on the scope. Quantitative research can be more expedient taking from 3 - 6 weeks. Factors such as audience incidence rates, seasonality and events are always taken into account. Each project is outlined with an overview timeline and we are always flexible to ensure any key milestones can be met.
How much does a project cost?
Don’t get mad…but it depends. The short answer is that we are always able to find a solution to suit your needs and budget (a complicated equation but we love it!) and will always be upfront and honest about minimum and maximum samples to ensure value for money.
How involved can clients be with research?
Very involved! While the level of involvement is negotiable, we have a strong value of collaboration and for that to happen, we need all hands and brains on deck. Involvement can range from ‘surprise me’ (involved in all project set up and consulted along the way but waiting for a final report) through to ‘we’re in this together’ (watching all focus groups, regular online survey updates and a weekly WIP meeting). We will recommended which model is best and always structure our projects to suit the client and research questions.
Why do I even need market research?
How sure are you that your campaign will hit the mark with the right audience? How is your brand doing the market against competitors? How do you know which creative territory is going to activate your market in the call to action? Should you push the button on that new product? Or make some changes to an existing one? How do you know the new course you want to offer is what potential students want? How have the past few years shifted how your audience wants to hear from you or interact with you?
If you answered ‘I don’t know’ to any of these, it might be time to consider market research.